Why Crossposting Your Articles Is a Superpower (If You Do It Right) by Emeruche Ikenna

Photo by Joe Green on Unsplash

In today’s crowded digital landscape, writing great content is no longer enough. You need to make sure it reaches the right audience — and often, that means more than one platform.

This is where crossposting becomes your secret weapon. But while the idea seems simple — publish the same article across Medium, Dev.to, Hashnode, etc. — the execution is often messy. Done wrong, it can hurt your SEO, confuse readers, or make your content look spammy.

Done right? It multiplies your reach, builds your brand, and drives lasting traffic.

Let’s break it down.

What Exactly Is Crossposting?

Crossposting is the practice of sharing the same piece of content on multiple platforms. For example, you might publish an article on your blog, then repost it to Medium, Dev.to, and Hashnode to get in front of different communities.

But there’s a key distinction: crossposting is not copy-pasting.

Done properly, crossposting involves:

Using canonical links to point search engines to the original
Adapting content slightly for each platform’s audience
Respecting formatting quirks of each platform

Why Crossposting Works

Here’s what you gain when you crosspost strategically:

More Reach for Less Work

Every platform has its own audience. By publishing on multiple sites, you tap into readers who may never discover your blog on its own.

SEO Benefits (If You Use Canonical URLs)

Canonical links tell Google which version is the “original,” avoiding duplicate content penalties. When done right, crossposting can actually boost your SEO with more backlinks and discoverability.

Audience Growth Across Platforms

Each community has its own vibe. Crossposting lets you plant flags in all of them, growing a diverse and loyal readership.

Future-Proofing Your Content

If a platform disappears (looking at you, Medium paywall experiments…), you’ve still got your work elsewhere. Think of it as content diversification.

The Pitfalls of Crossposting (and How to Avoid Them)

Let’s be honest: crossposting can be annoying.

Photo by 傅甬华 on Unsplash

You format your post in Markdown for Dev.to… but Medium wants rich text.
You forget to add a canonical tag… and now Google thinks you plagiarized yourself.
You’re copying, pasting, editing, tweaking… again and again.

This tedious, error-prone process is why many creators avoid crossposting entirely — or do it badly.

How to Crosspost Like a Pro

To do this right:

Customize the intro for each platform’s tone
Use canonical URLs to signal original authorship
Adjust formatting for each platform’s quirks
Space out your posts to avoid overlapping traffic
Track performance across platforms

It’s a lot. Which is why I built a tool to help.

Meet Crosspost

I built Crosspost to scratch my own itch: I was tired of wasting time manually republishing my content.

Photo by Madison Oren on Unsplash

With Crosspost, you can:

Write once
Publish everywhere (Medium, Dev.to, Hashnode , Notion, etc— with more on the way)
Automatically handle canonical tags, formatting, and syncing

It’s built for developers, indie hackers, and technical writers who want to spend more time writing and less time formatting.

Your content deserves more reach. Crossposting is a smart, high-leverage way to get it — if you do it properly.

And now, with the right tools, that’s easier than ever.

So the next time you publish something you’re proud of, don’t leave it sitting in one place. Spread it. Share it. Crosspost it.

Why Crossposting Your Articles Is a Superpower (If You Do It Right) was originally published in Write Once on Medium, where people are continuing the conversation by highlighting and responding to this story.